Recommended Books

Entrepreneur

	The Power of Habit - by Charles Duhigg Why We Do What We Do in Life and Business
	The Hard Thing About the Hard Things - by Ben Horowitz Building a Business When There Are No Easy Answers
	Blitzscaling - by Reid Hoffman (founder of Linkedin) The Lightning-Fast Path to Building Massively Valuable Companies
	Running Lean - by Ash Maurya Iterate from Plan A to a Plan That Works Original Version Launch Year: 2010
Key takeaways Systematic process for quickly vetting product ideas and raising our odds of success. 3 Principles: Document Plan A (your initial plan), Identify the Riskiest Aspects of your Plan, Systematically Test your Plan 3 Stages of Startup Growth: PROBLEM/SOLUTION FIT, PRODUCT/MARKET FIT, SCALE Lean Canvas: focuses on addressing broad customer problems and solutions and delivering them to customer segments through a unique value proposition.
	The Lean Startup - by Eric Ries How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Original Version Launch Year: 2008
Key takeaways Is about maximizing learning and minimizing waste in the innovation process; it combines Customer Development, Agile software development methods and Toyota’s Lean practices. Lesn Startup is a methodology for developing businesses and products, which aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning. MVP (Minimum Viable Product) Continuous Deployment Split Testing (A/B Testing) Actionable Metrics Pivot Build-Measure-Learn
	Business Model Generation - by Alexander Osterwalder A Handbook for Visionaries, Game Changers, and Challengers Original Version Launch Year: 2008
Key takeaways Business Model Canvas - business model design template, that help describe its business model.
	The Four Steps to the Epiphany - by Steve Blank Successful Strategies for Products that Win Original Version Launch Year: 2005
Key takeaways Customer Feedback is a framework for incorporating customers’ inputs into your product development cycle. Customer Development Methodology consists of 4 steps (1) Customer Discovery: tests hypotheses about the nature of the problem, interest in the product or service solution, and business viability. (2) Customer Validation: tests the business viability through customer purchases and in the process creates a 'sales road map', a proven and repeatable sales process. Customer discovery and customer validation corroborate the business model. (3) Customer Creation: executes the business plan by scaling through customer acquisition, creating user demand, and directing it toward the company's sales channels. (4) Customer Building: formalizes and standardizes company departments and operations. Customer Discovery Steps

Product Teams

	Scrum - by Jeff Sutherland The Art of Doing Twice the Work in Half the Time
	Essential Scrum - by Kenneth Rubin A Pratical Guide to Most Popular Agile Process
	Coaching Agile Teams - by Lyssa Adkins A Companion for ScrumMasters, Agile Coaches, and Project Managers in Transition
	Agile Retrospectives - by Esther Derby Making Good Teams Great

Product Management

	Inspired - by Marty Cagan How to Create Tech Products Customers Love
Key takeaways Product Discovery as a process for ensuring you’re solving the right user need in the right way.
	Escaping the Build Trap - by Melissa Perri How Effective Product Management Creates Real Value
	Hooked - by Nir Eyal How to Build Habit-Forming Products
	Strategize - by Roman Pichler Product Strategy and Product Roadmap Practices for the Digital Age
Key takeaways Product Strategy and Foundations Product Vision Board Product Roadmaps Prioritization Portfolio Roadmaps

Design

	The Design of Everyday Things - by Don Norman
	Don’t Make Me Think - by Steve Krug A Common Sense Approach to Web Usability
	The Mom Test - by Rob Fitzpatrick How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

Engineering

	The Manager’s Path - by Camille Frontier A Guide for Tech Leaders Navigating Growth and Change
Key takeaways “One-on-one meetings with your manager are an essential feature of a good working relationship.” “A manager’s job involves making it easy for her employees to get things done by creating fertile environments in which work can happen.” “Mentoring new hires is critical.” “Feedback works best when you, as a manager, pair that feedback with coaching.” “It’s unrealistic to think you can or should shield your team from everything.”
	Production-Ready Microservices - by Susan Fowler Building Standardized Systems Across an Engineering Organization
	Microservices Patterns - by Chris Richardson
	Refactoring - by Martin Fowler Improving the Design of Existing Code

Infrastructure, Devops and SRE

	Terraform: Up & Running - by Yevgeniy Brikman Writing Infrastructure as Code
	Terraform in Action - by Scott Winkler
	Building Secure and Reliable Systems - by Heather Adkins Best Practices for Designing, Implementing, and Maintaining Systems
	Site Reliability Engineering - by Niall Murphy How Google Runs Production Systems
	The Site Reliability Workbook - by Betsy Beyer Practical Ways to Implement SRE
	Chaos Engineering - by Mikolaj Pawlikowski Site reliability through controlled disruption

Company Building

	Blitzscaling - by Reid Hoffman The Lightning-Fast Path to Building Massively Valuable Companies
	Exponential Organizations - by Salim Ismail Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it)
	Measure What Matters - by John Doerr How Google, Bono, and the Gates Foundation Rock the World with OKRs

Marketing

	Crossing the Chasm - by Geoffrey A. Moore Marketing and Selling Disruptive Products to Mainstream Customers
	What Customers Crave - by Nicholas Webb How to Create Relevant and Memorable Experiences at Every Touchpoint
	Contagious - by Jonah Berger Why Things Catch On
	Viral Loop - by Adam L. Penenberg From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves