Metrics
Automated Metrics Monitoring and Insights
Measuring results and performance is crucial to an organization’s effectiveness. By having metrics we have a better understanding of the business/product, can set goals and define hypothesis and experimentations to improve those metrics.
Start reading North Star Metric or checkout some References
North Star Metric
A North Star metric is the one measurement that's most predictive of a company's long-term success. It must do three things: lead to revenue, reflect customer value, and measure progress.
Pirate Metrics
Created by Dave McClure (500 Startups) and also know as AARRR, it focus on 5 factors: Acquisition, Activation, Retention, Revenue, and Referral.
HEART Metrics
Created by Google, the HEART Framework focus on 5 factors: Happiness, Engagement, Adoption, Retention, Task Success
Engines of Growth Metrics
Created by Eric Reis in the book The Lean Startup, it mentions 3 Engines of Growth: Viral, Sticky, Paid.
Marketing Metrics
Work with funnel metrics focused on acquisition channels and campaigns using UTMs. Also explains the PESO Model approach to this.
Funnel Metrics
Measure performance of each step of the funnel according to Volume, Velocity, and Conversion Rates.
Product Metrics
Metrics related to product usage and adoption, such as: Time-to-Value and Feature Usage.
Business Metrics
CAC, MRR, LTV, MAU, Churn, Burn Rate, Margin, Upsell, Cross-sell.
Context Specific Metrics
E-Commerce Metrics, Web Vitals Metrics, E-mail Campaigns Metrics, Form Metrics, Blog / Content Metrics
Tools
| Tools | What for |
|---|---|
| InsideMetrics | Smart automated analysis on Google Analytics and Web Vitals metrics |
| Google Analytics | |
| Hotjar | Funnel conversion, Form metrics, Session Recording |
| Heap | Map any behavior in the website into metrics |
| Google Tag Manager | Enable adding new tools without coding |
References
Recommended Books
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Lean Analytics - by Alistair Croll, Benjamin Yoskovitz Use Data to Build a Better Startup Faster 
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Measure What Matters - by John Doerr How Google, Bono, and the Gates Foundation Rock the World with OKRs
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