Valuable Concepts

2 minute read

Concepts References
North Star A North Star metric is the one measurement that’s most predictive of a company’s long-term success. It must do three things: lead to revenue, reflect customer value, and measure progress. (more)
User Onboarding It is the first impression your new users will get from your product. It represents the steps users will follow from signup to the first delivered value.
Aha! Moment
 		 The moment when a new user first realizes the value of the product.
  • The aha moment guide: How to find, optimize, and design for your product (by Appcues)
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    WoW Moment
         		 The moment when a user gets delighted by the approach taken to solve the problem.
  • Growth Hacking: Creating a Wow Moment
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    Quick Win Feature/Improvement that has low effort (easy to do) that has a relevant impact, works as an enabler to some other department’s activity (business, marketing) or you can use as leverage in negotiation with stakeholders to ease the anxiety. For example, adding a banner space for a marketing campaign. Some quick wins can even be achieved temporarily with Google Optimize (the banner is a good example). Do these first!
    Outcome over Output
     
     
         		 Outcomes are related to business objectives and metrics. While outputs are related to what the team is delivering (a feature for example) to achieve that outcome.
  • Josh Seiden on why product teams should focus on outcomes over output (by Josh Seiden on Intercom)
  • Outcomes Over Outputs (by Josh Seiden on Mind the Product)
  • Webinar: Outcome vs output: What should your product team prioritize? (by Marty Cagan)
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    MVP x MLP
     
     
         		 Minimum Viable Product (MVP) x Minimum Lovable Product (MLP)
  • What is a Minimum Lovable Product? (by Aha!)
  • Minimum Viable Product vs. Minimum Lovable Product (by Aha!)
  • How to Build a Minimum Loveable Product
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    Network Effects
     
     
         		 Network Effects is a phenomenon whereby a product or service gains additional value as more people use it. They are the incremental, and exponential, benefits gained by users of a platform for each new user that joins the platform.
  • The Network Effects Map (Video)
  • The Network Effects Bible
  • The Network Effects Manual: 13 Different Network Effects (and counting)
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    References

    		 Inspired - by Marty Cagan
    How to Create Tech Products Customers Love
    Key takeaways
  • Product Discovery as a process for ensuring you’re solving the right user need in the right way.
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    		Escaping the Build Trap - by Melissa Perri
    How Effective Product Management Creates Real Value
    		Hooked - by Nir Eyal
    How to Build Habit-Forming Products
    		Strategize - by Roman Pichler
    Product Strategy and Product Roadmap Practices for the Digital Age
    Key takeaways
  • Product Strategy and Foundations
  • Product Vision Board
  • Product Roadmaps
  • Prioritization
  • Portfolio Roadmaps
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